Some information may no longer be current. Boxes of 'Fair & Lovely' skin lightening products are seen on the shelf of a store in New Delhi, India, on June 25, 2020. ANUSHREE FADNAVIS/Reuters ...

In India, the biggest market for “Fair & Lovely,” fairness products have long been endorsed by leading Bollywood celebrities, as well as other youth icons. Adverts have regularly featured two faces ...