In the image above, the ad set budget is $32 and it’s spot on where the average spend is for the past 30 days. Facebook targeting operates more like Display than Search, so it’s working to get ...

This article tackles how to approach your Facebook and Instagram advertising budgets, where to set up your ad budget in the ads manager, and some key settings that will impact your results.

Many saw it looming on the horizon, but 2017 was finally the year when digital ad spend eclipsed TV. In two short years, digital ads are expected to make up a full 50% of all ad spending. Google ...

It is Facebook’s intent to generate the best possible performance for your ads, but there are things you need to know to stay ahead once CBO (campaign budget optimization) becomes the new norm ...