In a global exclusive, WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic ...

The McLaren F1 Team has partnered with blender-builder extraordinaire Nutribullet on a new line of blenders that wear the ...

Experience the thrill of the 2025 Australian Grand Prix and discover the legacy of precision with TAG Heuer Formula 1.

To mark TAG Heuer's return as the timekeeper of Formula 1, the brand has launched a flurry of themed releases at Watches & Wonders 2025.

Following on from a long line of iconic ...

The Mikrosplit was introduced by TAG Heuer in 1916, a stopwatch which could measure separate time intervals down to the ...

We are often told that it takes around five years for watches to emerge from a designer’s mind to a final product. Looking at ...

The moment when drivers on the podium pick up the bottles of champagne stands as one of F1’s most storied traditions ...

Last May, after years of demand from fans, TAG Heuer teamed up with Kith’s Ronnie Fieg to revive its beloved Formula 1 watches. The limited-edition run of 1,350 pieces quickly sold out—even if ...

TAG Heuer continues to celebrate its return as the Official Timekeeper of Formula 1 with a new exclusive creation: the Monaco Split-Seconds Chronograph F1. With this timepiece, the Maison ...

After a much-hyped but somewhat divisive collaboration with Kith last year, TAG Heuer is finally giving fans exactly what they wanted – a full, standalone revival of the legendary Formula 1 collection ...