In a global exclusive, WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic ...

Following on from a long line of iconic ...

We are often told that it takes around five years for watches to emerge from a designer’s mind to a final product. Looking at ...

The Mikrosplit was introduced by TAG Heuer in 1916, a stopwatch which could measure separate time intervals down to the ...

Update: Since this story was written and filed, Liam Lawson has been demoted to the Racing Bulls. Yuki Tsunoda takes over the ...

Meet the new TAG Heuer Monaco Split-Seconds Chronograph F1 ✓ Featuring a ceramic case and a technically impressive movement!

To mark TAG Heuer's return as the timekeeper of Formula 1, the brand has launched a flurry of themed releases at Watches & Wonders 2025.

On Tuesday, the Porche announced that defending Formula E champion and former Formula 1 racer Pascal Wehrlein will complete ...

The new line is taken from Tag Heuer ambassador and former F1 driver Ayrton Senna, who said in a 1990 interview: “I’m not designed to come second or third; I’m designed to win.” ...

Brice Tchaplyguine, the man at the helm of TAG Heuer Southeast Asia, South Korea and Australia, tells StarChrono how the ...