It wasn’t until much later, though, that I discovered something called the Eye Armor Kit. It’s a bundle that combines the brand’s liquid eyeliner with cat-eye eyeliner stickers.

Some drivers caught with the bogus stickers claim they bought the car that way, Roesner said. Others feign ignorance but eventually admit they bought the sticker, usually for about $50.

Stickers are groups of moving graphics used to communicate and express emotions by social media users. They generally comprise images, animated gifs, viral quotes, anime scenes, or TV and film stills.