The key to a sultry yet subtle makeup look? Brown eyeliner — a trend that's just been embraced by Hailey Bieber.

Ilia Beauty just launched a brown version of its Limitless Lash Mascara, which has sold over six million units, according to ...

For years, black mascara has been the default in any eye makeup routine to add length ... It’s a noticeable shift from the bold, volumized lashes that dominated in the past.

But for eyes, many are being awakened to the beauty of the brown mascara. “Many of my clients have been asking me if I think they should start using brown mascara,” celebrity makeup artist Aubrey ...

It’s no surprise, then, that brown mascara is trending in 2025 – we’re deep in the age of minimalist make-up, and the clean-girl look has had beauty in a vice grip. “With current trends for softer ...

Brown mascara achieves a softer eye make-up look ... my eyelids become puffy they swallow up my eyelashes (IYKYK), and my ...

But it goes without saying that the right brown mascara will still lengthen, lift and add volume to lashes, and it’s important to know that it can still make all eye colours pop. In fact ...