The Bud Light marketing executive associated with the company’s disastrous Dylan Mulvaney partnership is “not supposed to talk” about the ordeal, according to a pal she was seen walking with ...

A second Bud Light senior marketing executive has been placed on leave following backlash and calls for a boycott over the brand’s recent partnership with popular transgender influencer Dylan ...

The CEO of Bud Light’s parent company blamed online misinformation for the controversy surrounding its marketing with transgender influencer Dylan Mulvaney, in an interview with the Financial ...

The executive behind Bud Light's partnership with a trans influencer has taken a leave of absence. Alissa Heinerscheid has been replaced and the Bud Light's marketing has shifted, according to ...

Alissa Heinerscheid, Bud Light’s vice president of marketing, has taken a leave of absence, according to AdAge, weeks after the brand was criticized and boycotted by far-right personalities for ...

Anheuser-Busch’s next move must involve clear communication about Bud Light’s purpose and what customers the brand will serve moving forward, according to former Anheuser-Busch executive and ...

NEW YORK (AP) — The marketing executive who oversaw a partnership between Bud Light and a transgender influencer is taking a leave of absence after it snowballed into cries for boycotts from ...

A former Anheuser-Busch executive criticized the company’s decision to partner with Dylan Mulvaney, saying it wasn’t "authentic at all." "The problem with the Bud Light-Dylan Mulvaney ...

The Wall Street Journal reported Thursday that "Bud Light sales might never fully regain the ground they have lost to competitors" as stores clear their shelves to make room for other brands.

Heinerscheid, the first woman to take the helm of Bud Light’s brand in its 40-year history, had a “super clear mandate” to “evolve and elevate” the brand, she said. The executive’s ...