We will go deeper into the components of building a SMART goal, but first, let’s discuss the why. Why Use SMART Goals Marketing professionals that create a plan are three times more likely to ...

For example, you might set a goal of being a guest on one podcast per month or attending two financial advisor conferences per year. Or if you're focused on digital marketing, you may set a ...

Define and measure 7 essential content marketing goals so your content can convert B2B consumers. Here's our guide to doing it step-by-step.

Marketing Goal: Increase the number of inbound leads referred from marketing channels by 25% over the next 6 months. Marketing Strategy: Drive traffic to the lead collection page on the website.

How to Align Product, Marketing and Sales Goals Tech companies often face challenges when specific departments are not getting what they want. By João Mendes-Roter Edited by Dan Bova Dec 2, 2021 ...

Many companies measure their contributions to energy efficiency. For example, a manufacturing plant might say they have a goal of a 65% reduction in greenhouse gas emissions by 2025.

Search Engine Land » SEO » ROI-driven content marketing: Aligning strategies with revenue goals Chat with SearchBot Please note that your conversations will be recorded. In the cut-throat world ...

With so many opposing forces at work, many B2B marketers end up with a hodgepodge of goals, data, and strategies meant to appease both sides of these push-pull battles. As Forrester observes, "poor ...