If you were marketing a sports drink to tweens ... Paul calls this type of thing a “Marketing Masterclass,” posting them on TikTok. In another video, he explains how Prime managed to capture ...

Senate Majority Leader Chuck Schumer (D-N.Y.) wants the FDA to look into the high caffeine levels in PRIME, the energy drink backed by ... According to Danoff, this type of caffeine load increases ...

PRIME drinks are in the spotlight ... the blood were linked to lower rates of obesity and type 2 diabetes. Research has also linked drinking coffee with reducing the risks of obesity-related ...

“The acquisition of Beach Day Every Day, a leading brand in the Québec ready-to-drink beverage market, was a no-brainer for Prime. Notably, this acquisition will enable Prime to add a ...

The PRIME energy drink has 200 mg of caffeine in every 12-ounce can. For comparison, that’s more than two Red Bull energy drinks, which have about 80 mg per 8.4 ounce can. It's also close to the ...

Combining the expertise of Vlog Day Every Day, an influential digital media company, and the marketing division of Midway Group, known for its powerful marketing campaigns, will provide Prime with ...