Introduction to Event Marketing Resources Are you looking to get the jump on your event marketing strategy? We’ve got you covered. Our resources page on event marketing is filled with helpful tips and ...

Department Store Event Ideas. Creating an attention-grabbing event for your department store may help people become familiar with the merchandise you sell. According to the University of Florida ...

So, to help brands reimagine their promotional marketing programs with digital components, Event Marketer highlights 10 steal-worthy ideas from live-plus-digital campaigns. Here are a few.

Some events require 4-5 months, some require a year of planning, others such as the Olympics takes 10 years of planning! So make sure that whatever event you are handling is planned accordingly well.

With that in mind, let's look at four metrics that matter to event marketing: Anticipated pipeline. The key word here is "anticipated." Rather than evaluating an event by converted sales (which is ...

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