Bugatti is not struggling financially. Its order books are full, and with fewer than a hundred cars being produced annually, ...

Bugatti has recently introduced a new program for the wealthiest of its customers. Called Programme Solitaire, it is a one-of ...

Named after Ettore Bugatti's favorite horse, this 1578-hp hypercoupe was commissioned by someone super rich who went buck wild.

The Bugatti EB logo is a stylized backward "E" merged into a "B" and is on all Bugatti cars. These are the initials of the company's founder, Ettore Bugatti.

Brouillard means fog in French, and was the name of Ettore Bugatti ’s beloved horse. Today, the ultra-luxe car brand introduced the first vehicle to roll out of its “Programme Solitaire,” essentially ...

The name “Bugatti” is set off with a black shadow, over which the initials of Ettore Bugatti are elegantly placed. These initials, incidentally, are also used independently of this logo.

The centerpiece of the rebrand is new logo, a sleek cipher of its founder Ettore Bugatti’s initials. This logo is not expected to replace the red oval badge commonly installed on the grilles of ...

The famous Bugatti logo, which renders Ettore Bugatti’s initials as a reverse EB ligature, is rendered in polished stainless and applied to the lower front of the enclosure.