The editorial says some energy drinks contain the caffeine equivalent of 10 cans of cola and notes that the effects of high concentrations of caffeine in kids are a cause for concern.

Athlete role models "Kids are seeing their heroes, these wonderful athletes, who are taking sports drinks or in certain cases also energy drinks, [and] they want to be like them," Pound said.

NORTH DAKOTA (KXNET) — U.S. poison centers saw a 20% increase in calls related to kids consuming energy drinks. A change that is even more shocking since the number has remained steady in recent ...

4 Kids are consuming so many addictive high-caffeine energy drinks they are 'bouncing off the walls' Credit: Alamy 4 Hysteria as kids scramble for Prime drinks at Aldi in December 2022 Credit ...