KO sees volume growth in BODYARMOR and Powerade as it leans into energy and hydration for long-term value share gains.

Energy drink sales in Canada jumped from $851 million to $1.1 billion between 2018 and 2022, according to Euromonitor, a market research firm.

Liquid Death says the energy drink category has "gone overboard with caffeine" and Sparkling Energy will contain an "unextreme caffeine" level of 100 mg per can, making it "equal to a cup of coffee." ...