The activation is part of an immersive House of the Dragon experience at the Empire State Building, which includes a throne photo op, games and a 360-degree view of the dragon in situ.

A 270-foot inflatable dragon took over The Empire State Building's spire to promote the new season of HBO's House Of The Dragon.

Unlike recent CGI campaigns, this dragon is physically wrapped around the iconic skyscraper. The activation includes an immersive experience at the Empire State Building with a throne photo op ...