The championship game will be held Dec. 17, the league announced Thursday. In the same announcement, the NBA unveiled a new logo and sponsor, as the tournament will now be called the Emirates NBA Cup.

Emirates have signed a seven-year sponsorship with six-time UEFA Champions League and 34-time German championship winners FC ...

As the first title partner of the Emirates NBA Cup, the global airline will be featured through a co-branded Emirates NBA Cup event logo, with co-branded promotion planned across the NBA's global ...

SINGAPORE] There are perhaps few brands out there that are as omnipresent on the global sporting stage as Emirates. Read more ...

New NBA Logo for Emirates NBA Cup The widely known name was the in-season tournament that turned into the Emirates NBA Cup after the league’s partnership with the airlines. The name was decided ...

The league announced Thursday that Emirates, the Dubai-based airline, secured naming rights for the NBA Cup and will have a visible presence throughout the regular season and playoffs.