New NBA Logo for Emirates NBA Cup The widely known name was the in-season tournament that turned into the Emirates NBA Cup after the league’s partnership with the airlines. The name was decided ...

Emirates Airbus A380 NBA-themed Aircraft Limited Run Dubai to JFK The themed promotion runs from Nov. 1 until Dec. 17 to coincide with the final game of the Emirates NBA Cup, the league’s annual ...

ESPN will unveil the pools at 7 p.m. ET on NBA Today: Emirates NBA Cup Group Reveal. Group play will begin four months later, on November 12.

The NBA today unveiled the new logo for the Emirates NBA Cup and announced the game dates for the second annual in-season competition, which will tip off on Nov. 12 in team markets and culminate ...