With a real focus on craft to execute this, everything was cross-stitched, embroidered and animated ... introducing a new serif logo in 2023 alongside the revived Equestrian Knight symbol.

Sobchuk's take on the Winnipeg Jets logo includes the geometric patterns that are embroidered on the sleeves of Vyshyvankas, traditional Ukrainian shirts, and on the edge of Rushnyks, woven towels.