We recommend using hyperlinked text directly in the copy. Related: A 15-Point Email Marketing Checklist for Law Firms 14. Use Bullet Points When Necessary ...

In the email given below, they acknowledge their customers' dislike for marketing emails and provide them with options to opt out of, or reduce, correspondence in an amusing and creative manner.

This long copy ad from 2013 reframes health in context of other things you do anyway. Well-written and consistent with the new era of purpose-driven marketing.

The folks at Emma made a list, checked it twice, and you were good this holiday season so here's a peek. The email marketing software provider compiled the top 12 emails of the year sent through its ...

Animated GIFs pervade my RSS reader and make up at least 98.7% of every BuzzFeed list; they have even become currency in many company chat rooms and email messages. Thoughtful, eye-catching animation ...