Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. How do you decide which ...

In the digital age, businesses are always looking for the best way to reach their audiences. This has opened the doors for email marketing solutions that deliver powerful engagement and retention ...

Are your contacts moving with the times, or are they just floating around aimlessly in your marketing database? If you haven’t created an email automation funnel, you probably fall into the ...

However, rather than over-relying on email, marketers should use their marketing automation platform to reach their audiences in new and better ways. The crawl, walk, run approach outlined in this ...

In its most basic form, a marketing automation tool is a technology designed to help companies manage their marketing process of multifunctional campaigns across multiple channels (e.g., email, social ...