Stephanie Malham, managing director of Outright Games, said: “Our goal was to make a game that feels like opening the door to Santa’s workshop. The world of The Elf on the Shelf is so rich with charm ...

Introducing the Elf on the Shelf to your kids for the first time doesn't have to be a huge thing. It can be a fun, sweet, and easy tradition with these ideas.

The Elf on the Shelf is jumping off the shelf and into game consoles, as it will be getting its own video game this Autumn ...

The Lumistella Company, the creative force behind the internationally acclaimed Santaverse™ and The Elf on the Shelf®, kept the holiday spirit alive this summer through a series of strategic ...

The Elf on the Shelf functions as a kind of countdown to the holidays, much like an Advent calendar. During Scout Elf Return Week (November 22–December 1), the kids know where to look for the elf, and ...

Elf on the Shelf was created in 2005 by Carol Aebersold and her daughter, Chanda Bell, as a children’s picture book, with an accompanying “elf,” which appears in the weeks leading up to ...

Elf on the Shelf was invented by Carol Aebersold and her daughter Chanda Bell. The mother-daughter duo self-published "The Elf on the Shelf: A Christmas Tradition" in 2005.

Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task. Luckily, these last-minute Elf on the Shelf ideas are easy.

Since its first appearance as a self-published book back in 2005, the Elf on the Shelf has, almost by magic, become a retail juggernaut with some six million units sold in North America alone.

"And I thought, 'Well I'm going to dress up like the elf on the shelf. It will give me a pick-me-up and it might make somebody else smile or be happy.' Now I feel a little better because I've ...

It’s no secret that an Elf on the Shelf can be mischievous and it’s a good thing Officer Lewis stepped in to help Beth Baranski and her Indiana family. While off duty the cop alerted Baranski ...