The neon sign, which promotes the Rancho Super Car Wash with a pink elephant spraying water from its trunk, was installed in 1966 — seven years before the city incorporated.

The sign, erected in 1967, is the last example of period neon signage in Rancho Mirage, resulting in the city’s designation and contribution of matching funds for the restoration.

The neon sign, which promotes the Rancho Super Car Wash with a pink elephant spraying water from its trunk, was installed in 1966 — seven years before the city incorporated.

The sign, erected in 1967, is the last example of period neon signage in Rancho Mirage, resulting in the city’s designation and contribution of matching funds for the restoration.