The best logos tend to be basic shapes or fonts that, even if they are done in color, are recognizable in black and white contrast. When you add a lot of detail, it tends to become confusing.

Missouri State uses its bear head logo just about everywhere. The maroon and white design of a bear's face with mouth agape appears on banners, water bottles, ice scrapers, dumbbells, toothpick ...

Your logo represents what your company stands for, so learn how to create an image that draws customers to your business.