Advertisers targeting EU audiences must brace for sweeping new political ad limits and mandatory self-declaration – or risk ...

Google will sign the EU's AI code of practice, which provides a framework for compliance with the EU's AI Act.

As major tech firms respond to the EU’s new AI code, Europe is taking its first big step towards regulating powerful ...

The European Union’s Artificial Intelligence Act, known as the EU AI Act, has been described as “the world's first ...

Google sent out an email and posted an update that it will update the Political content policy for Google Ads to include the ...

Advertisers are losing conversions and targeting power as Google enforces strict consent compliance, cutting off key ad ...

Google did not immediately return a request for comment. Under the EU’s rules, Google could face fines of up to 10% of its annual revenue if it fails to address the block’s concerns.

The EU unveiled its very own DNS resolver, promising to be more privacy-compliant and cyber resilient The DNS4EU comes as an alternative to major US-based services and includes built-in filters to ...

The European Union on Wednesday charged Google with an antitrust complaint over its advertising technology, known industry-wide as adtech. The European Commission — the EU’s executive arm ...

Google’s advertising business should be broken up, European Union officials said Wednesday, alleging that the tech giant’s involvement in multiple parts of the digital advertising supply chain ...

By signing the EU’s code of practice, AI companies would agree to follow a slate of guidelines, which include providing ...

In a rare move, Google has confirmed it will sign the European Union's AI Code of Practice, a framework it initially opposed ...