Dynamic pricing is a powerful lever, but it only works when supported by a strategy that prioritizes long-term customer ...

The impact of dynamic pricing extends beyond the fast-food industry to the realm of food retailing. A notable example is the German supermarket chain METRO, which made headlines in 2023 for its ...

Delta Air Lines is using AI technology to determine a small percentage of ticket prices. Find out what this means for ...

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the ...

The regulatory environment is placing extreme pricing pressure on pharmaceutical manufacturers. Their success in the market ...

The practice, which Mr. Gradek describes as “fairly common,” is part of airlines’ long-standing dynamic pricing strategies, which apply different fares for the same flight based on market ...

The individual ticket-pricing strategies currently used by most sports teams are variable pricing and dynamic pricing models. With variable pricing, teams use data from past game experiences to ...

The airline, which doesn’t use dynamic pricing for any ancillary products, changed its checked baggage fee policy in April, 2022, spokesperson Julia Kaiser said via e-mail.

In more recent developments, dynamic pricing is a growing ticket pricing strategy for sporting events. Amazon and other online retailers have used this strategy to quickly adapt to market conditions ...