Besides, DOOH devices can be equipped with multiple sensors (e.g., motion sensors and temperature gauges), which, in combination with dynamic creative optimization (DCO), ensures greater ...

Kunal Gurnani shares insights on the growth, challenges, and future potential of DOOH in India's evolving advertising ...

Gulf Network As the advertising landscape undergoes a digital revolution, Fahim Batliwala, Founder of Simca Advertising, ...

The partners want to unlock new DOOH campaign emissions insights for sustainability-minded media buyers, improving DOOH ...

Dipankar Sanyal,CEO of Platinum Communications explains how digitization is transforming the Out of Home (OOH) advertising industry, making Digital Out of Home (DOOH) a key growth driver.

DOOH boards on a street corner / IAB UK Digital ... and boosted purchase intent of the brand by 41%. Dynamic creatives, smart audience targeting, data-driven, and in real-time: prDOOH ...

With the ability to measure audience reach, engagement & consumer actions, DOOH has moved beyond simple exposure metrics.

Niall Sallam, Founder & Chief Executive Officer at Elevision talks to Communicate about Digital Out Of Home, AI, misaligned expectations and no magic bullets.

Broadsign and Scope3 have announced a partnership that aims to provide accurate, comprehensive carbon modelling of digital ...