Dunelm is a staple on the high street and is beloved for its bargain homewares, but many shoppers have just been reminded that it once had a very different name.

So their former name was Dunelm Mill when the company opened their first bricks and mortar store back in 1984. Latest shopping news. Next's £59 designer beauty Easter egg.

Dunelm wasn't always called that - it was called Dunelm Mill until it had a rebrand in 2013 Credit: Alamy. A fierce debate began on social media after journalist and presenter Mared Parry tweeted: ...

"I'm gonna shock you here, but it's not called Dunelm Mill," wrote one fan on Twitter. Read more:The Range addresses store name as shoppers continue to spot 'hidden message' in logo "It's just Dunelm.

Shoppers have just been reminded that Leicestershire's own Dunelm was once named something very different. And some are in disbelief. The homewares store, which had its headquarters in Syston, is ...

• Pass: Dunelm Mill Store (Pausa Cafe) at Rannoch Road Birkenshaw Indus, Uddingston, Glasgow Lanarkshire; rated on January 13 • Pass: The Vulcan at 181 Main Street, Coatbridge, North ...

The Dunelm Mill owner saw underlying sales at its stores fall 3.1% in the latter half of 2016. More promisingly, the huge investment made in improving its online proposition helped power home ...

Dunelm is not at all cheap for a retailer, at about 15 times forecast full-year earnings with a prospective yield of just 2.5 per cent. But it has been growing extremely quickly and now boasts 114 ...

So their former name was Dunelm Mill when the company opened their first bricks and mortar store back in 1984. This was changed 15 years ago, according to the Dunelm careers site, ...

Dunelm fans online were surprised to learn the shop rebranded in 2013. ... Formerly known as Dunelm Mill, the retailer dropped the 'Mill' from its name and debuted with a fresh logo, ...