The scale on the left graph is inappropriate. The numbers go up higher than necessary on both axes. This means the points are squashed into a small part of the graph area and are difficult to read ...

Limited growth: There's a limit to how much you can scale within your existing campaigns without saturating your audience; the law of diminishing returns will take effect at some point. Time-intensive ...

Companies regularly use bar graphs to report profits or revenues for the last few years. However, the golden rule in creating bar graphs is to make sure that the scale of the quantitative axis ...

Choose two points on the line that are far apart. Using a ruler, draw a right-angled triangle from one point to the other. Use the y-axis scale to work out the height or rise of the triangle.