Prior to 1997, the NFL simply destroyed the “losing” merchandise. Since then, they’ve enlisted the services of two charities to send it around the globe to people in need.

Right now, thousands of caps, T-shirts, sweatshirts and face masks proclaiming the Los Angeles Rams the next Super Bowl champion are sitting in boxes. What happens if they lose?

An apparel collection celebrating the Philadelphia Eagles’ victory at the 2025 Super Bowl was released after the team beat the Kansas City Chiefs 22-40 in New Orleans on Sunday. Pre-made ...