Frito-Lay is betting big on brand recognition. The PepsiCo (PEP)-owned company has a new campaign for its popular snack, Doritos. It features an ad without a key feature: The logo. “Truthfully ...

What's Next Doritos has no plans to permanently remove its logo from advertising, according to WSJ. After all, the brand is counted on year after year to showcase a funny Super Bowl commercial.