Chip brand Doritos is forgoing its tagline and its logo in hopes to appeal to a new generation – Gen Z – that doesn’t like overt advertising. Doritos has officially changed its iconic ...

According to press materials, Doritos is inviting fans of the cheesy chips to start bringing the classic triangle logo into their own worlds with a fun Snapchat Lens. The Lens, which will launch ...

Frito-Lay is betting big on brand recognition. The PepsiCo (PEP)-owned company has a new campaign for its popular snack, Doritos. It features an ad without a key feature: The logo. “Truthfully ...

Doritos has changed its Twitter name to @Logo_Goes_Here, and the ad itself is hosted in a mysterious-looking YouTube account with a similar name. Of course, they’re not the first brand to experiment ...

Doritos is removing its logo from its advertising as the PepsiCo-owned snack brand unveils a campaign targeting ad-adverse Generation Z. The "Another Level" campaign will remove all logos and mentions ...

Doritos is testing out its brand recognition by removing its logo from its latest ad campaign, aiming to resonate with the younger Generation Z customers. BigEyedWish Founder Ian Wishingrad joins ...

Doritos is running a new ad campaign -- but this time without its own logo. The PepsiCo-owned company just released a new “Anti-Ad” on YouTube that didn’t mention Doritos by name at all.

Digital ad buys specifically target Gen-Z and includes partnerships with websites Uproxx and NTRWK. It’s the largest digital investment Doritos has made for a brand equity campaign.

The PepsiCo (PEP)-owned company has a new campaign for its popular snack, Doritos. It features an ad without a key feature: The logo. “Truthfully, you don’t need more than five seconds to nail this ...