Investments in programmatic digital out-of-home (DOOH) advertising keep growing, making this environment a trend for 2025 and the foreseeable future. By 2029, DOOH ad spend is projected to surpass ...

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This reflects the growing weight of video advertising in digital out-of-home (DOOH), according to data released Monday. Place Exchange CEO Ari Buchalter shared trends that analysts at the company ...

An overview of ad investment in digital out-of-home (DOOH) in 2023, from WARC Media’s latest The Big Picture: Digital out of home report. Ad investment in digital out-of-home (DOOH) is forecast to ...

In an increasingly digitised world, advertisers are more frequently discussing the combination of traditional static billboards and print signage with digital out-of-home (DOOH). DOOH is emerging ...

“There is also the audience engagement aspect, where machine learning can predict the engagement patterns of a particular audience group, further providing granular targeting for DOOH campaigns ...