Dipankar Sanyal,CEO of Platinum Communications explains how digitization is transforming the Out of Home (OOH) advertising ...

Investments in programmatic digital out-of-home (DOOH) advertising keep growing, making this environment a trend for 2025 and the foreseeable future. By 2029, DOOH ad spend is projected to surpass ...

Much like the three unwavering rules of success in real estate—location, location, location—the world of digital out-of-home (DOOH) advertising has its own triad of rules for success: quality, quality ...

Kunal Gurnani shares insights on the growth, challenges, and future potential of DOOH in India's evolving advertising ...

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DOOH will become more efficient ... foot-over bridges, and metro pillars, each strategically selected based on the location’s unique geography and audience movement patterns.

"As marketers, we operate in an era of unprecedented challenges," said Khan. "DOOH at mom-and-pop shops is a game-changer, reaching customers at the point of retail transactions." Drabir Alam (We ...