W marcu wystartowała kampania marki Ptasie Mleczko “Podaruj na każdą okazję” (Wedel). Agencja Feeders przygotowała dla niej ...

However, DOOH advertisements cannot be blocked or skipped. Additionally, such ads quickly draw attention and are often hard to ignore. For instance, people taking the elevator usually do not have ...

Czujemy się tym zmotywowani. 3D DOOH pozwolił nam również w nieszablonowy sposób przedstawić kolejnego członka rodziny Galaxy – Żabsona. Seria Galaxy S22 i Żabson to perfect match ...

As the advertising landscape undergoes a digital revolution, Fahim Batliwala, Founder of Simca Advertising, takes a deep dive into the evolution of Digital Out-of-Home (DOOH) advertising in India.

An overview of ad investment in digital out-of-home (DOOH) in 2023, from WARC Media’s latest The Big Picture: Digital out of home report. Ad investment in digital out-of-home (DOOH) is forecast to ...

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“There is also the audience engagement aspect, where machine learning can predict the engagement patterns of a particular audience group, further providing granular targeting for DOOH campaigns ...

This reflects the growing weight of video advertising in digital out-of-home (DOOH), according to data released Monday. Place Exchange CEO Ari Buchalter shared trends that analysts at the company ...

In an increasingly digitised world, advertisers are more frequently discussing the combination of traditional static billboards and print signage with digital out-of-home (DOOH). DOOH is emerging ...

"As marketers, we operate in an era of unprecedented challenges," said Khan. "DOOH at mom-and-pop shops is a game-changer, reaching customers at the point of retail transactions." Drabir Alam (We ...

Kampania „Żuje się dobrze” jest widoczna w TV w postaci 15-sekundowych spotów oraz w przestrzeni miejskiej na nośnikach DOOH. W mediach społecznościowych (Meta, TikTok, YouTube ...