Investments in programmatic digital out-of-home (DOOH) advertising keep growing, making this environment a trend for 2025 and the foreseeable future. By 2029, DOOH ad spend is projected to surpass ...

Here are a few key ways retail marketers can enhance the effectiveness of their media buys to get their message in front of the right audience at the right time. 1. Get specific with proximity ...

The rise of attention metrics in DOOH Attention metrics go beyond standard impressions and viewability to measure a range of factors that ultimately determine a media placement’s potential to deliver ...

Plus, because DOOH is a one-to-many channel, consumers are less likely to find ads creepy. “You can get away with a lot of things that you couldn’t in the digital space,” Kwon said. As a consumer, you ...

News provided by EIN Presswire Aug 09, 2023, 10:00 PM ET Iconic Ten Square digital out-of-home venue in Singapore Vistar Media expands inventory across Southeast Asia with one-of-a-kind digital ...

Creating dynamic and engaging campaigns The integration of programmatic technology and UGC on DOOH screens opens a world of possibilities for brands. Real-time updates and dynamic content changes ...

I’m excited to witness firsthand how advertisers tap into this unique canvas for their advertising campaigns.” “As we double down on our investment in programmatic DOOH across Southeast Asia, I’m ...