Dipankar Sanyal,CEO of Platinum Communications explains how digitization is transforming the Out of Home (OOH) advertising ...

Investments in programmatic digital out-of-home (DOOH) advertising keep growing, making this environment a trend for 2025 and the foreseeable future. By 2029, DOOH ad spend is projected to surpass ...

Advertising & Promotions - Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from ...

This reflects the growing weight of video advertising in digital out-of-home (DOOH), according to data released Monday. Place Exchange CEO Ari Buchalter shared trends that analysts at the company ...

Much like the three unwavering rules of success in real estate—location, location, location—the world of digital out-of-home (DOOH) advertising has its own triad of rules for success: quality, quality ...

As the advertising landscape undergoes a digital revolution, Fahim Batliwala, Founder of Simca Advertising, takes a deep dive into the evolution of Digital Out-of-Home (DOOH) advertising in India.

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum ...

An overview of ad investment in digital out-of-home (DOOH) in 2023, from WARC Media’s latest The Big Picture: Digital out of home report. Ad investment in digital out-of-home (DOOH) is forecast to ...

Previously known for its leadership in DOOH, AdOmni has evolved into a full-spectrum video advertising platform, seamlessly integrating premium video channels for cross-channel execution as part ...

In an increasingly digitised world, advertisers are more frequently discussing the combination of traditional static billboards and print signage with digital out-of-home (DOOH). DOOH is emerging ...

"As marketers, we operate in an era of unprecedented challenges," said Khan. "DOOH at mom-and-pop shops is a game-changer, reaching customers at the point of retail transactions." Drabir Alam (We ...

“There is also the audience engagement aspect, where machine learning can predict the engagement patterns of a particular audience group, further providing granular targeting for DOOH campaigns ...