Investments in programmatic digital out-of-home (DOOH) advertising keep growing, making this environment a trend for 2025 and the foreseeable future. By 2029, DOOH ad spend is projected to surpass ...

Digital out-of-home (DOOH) advertising continues to rapidly transform the advertising landscape, melding the physical and digital realms and creating dynamic, engaging experiences.

OOH advertising spend is nearly back to prepandemic highs as of Q3 2022. This rapid rebound and growth are creating an inflection point for the category – one that’s driving a renaissance for OOH and ...

In 2021, DOOH ad spend in the U.S. is expected to increase by 37.4% to $2.17 billion; however, as much hype and buzz that DOOH and PDOOH are receiving in the industry, they only account for 31% of ...

An overwhelming 73% of consumers expressed a favorable view of DOOH ads, significantly surpassing other forms of ad media, such as television/video (50%), social media (48%), online (37%), audio ...

Rideshare advertising combines video, CTV and DOOH technologies inside Uber and Lyft vehicles for audiovisual experiences. Brands like Wendy’s, Fox Entertainment and Philo have activated interactive ...

Digital out-of-home (DOOH) is any digital advertising that is found outside the home and in a public environment. This programmatic advertising channel is one of the fastest-growing and evolving ...

Viamedia secures exclusive deal with Perpetual Media for DOOH ad sales in 60+ DMAs, enhancing targeted ad reach. #Viamedia #PerpetualMedia #DOOH #AdTech #AdSales Post this ...

Joining up the DOOH opportunity With 45% of total OOH spend predicted to be digital by 2027, the dynamic, interactive, targeted and measurable nature of DOOH ads prompt 65% of consumers to search ...

Mumbai, with the largest number of DOOH billboards (67) in India, is set to undergo significant changes as the BMC aims to enhance road safety while regulating the booming digital advertising market.

With digital out-of-home ads exempt from the ‘less healthy food & drink’ ad ban coming into force in October, IAB UK’s DOOH members dish up exclusive insights into why DOOH is a recipe for ...