With each item consumed, the snake grows longer. The Google Doodle for Jan. 29, 2025, celebrates the Lunar New Year and the Year of the Snake.

As you can probably guess from the Doodle, 2025 is the year of the snake. Of course, while the Doodle looks good on its own, this one is also interactive.

Today, Google is celebrating the Lunar New Year, marking the start of the Year of the Snake with a new Google Doodle game. Here's how to play.

The doodle comes from South Korea, according to Google, to celebrate Lunar New Year. "The first new moon of the lunar calendar has been celebrated for over 3,000 years in many countries across ...

Google users can look for this Doodle in markets all over the world — not just in Asia, but also Europe and the Americas, reflecting the size of the diaspora celebrating Lunar New Year.