If you look at the selection of tequilas on the store shelf, you'll see they come in different-shaped bottles. Some are long and thin, while others, like Don Julio, are squat.

The Don Julio 194구 bottle designed in collaboration with Peggy Gou is being released in limited quantities, making it a true collector’s item for fans of tequila and the DJ alike.

Peggy Gou Gives Iconic Don Julio Tequila Bottle a ‘194구’ Makeover. This limited-edition bottle will bring the ultimate pop of color to your bar cart.

Tequila Don Julio, the world's #1 tequila brand[1], today announced a new creative partnership with world-renowned DJ, producer and culture powerhouse Peggy Gou. As part of this global ...

When you need the perfect holiday gift, Tequila Don Julio 1942 is more than a bottle of tequila—it’s an ode to celebration! The storied creator and company offer new ways to gift the Tequila ...

Designer Willy Chavarria debuted his Tequila Don Julio 70 Añejo Cristalino Artist Edition during New York Fashion Week -- shop the bottle online.

Peggy Gou gave the iconic Don Julio tequila bottle a makeover. See what she told Billboard about her collaboration with the brand.