This, in turn, has been benefiting sales growth at Elf — short for eyes, lips and face — offering products priced as low as ...

The beauty brand strengthens its retail presence with Sephora in the Middle East, Dollar General in the U.S. and rising ...

Dollar General recently came out with a new affordable cosmetic line which features over 104 items for $5 or less. Believe Beauty launched at Dollar General in May, but only recently started to ...

Dollar General’s home goods expansion follows the company’s first-quarter results last week. Net sales in Q1 saw a 5.3% bump year over year to $10.4 billion.

In fiscal 2022, Dollar General generated 80% of its net sales from consumables such as paper and cleaning products, packaged and perishable food, tobacco, and health and beauty items.

Alongside Dollar General, Sam’s Club also announced a price reduction on over 1,000 summer items through July 22, as well as a one-day sale on summer essentials and back-to-school items on July 23.