Employees claimed Djerf Avenue founder belittled them, called them names and forced one worker to scrub her toilet Fashion influencer Matilda Djerf has been accused of bullying and body shaming by 11 ...

Matilda Djerf, a Swedish influencer and co-founder of the popular fashion brand Djerf Avenue, has responded to accusations that she created a climate of “psychological terror” in her workplace.

The Scandinavian influencer first began her business Djerf Avenue with her boyfriend Rasmus Johansson in 2019, and quickly made their mark on the fashion industry. Djerf Avenue's focus on ...

Matilda Djerf founded Djerf Avenue with her boyfriend Rasmus Johansson in 2019 with a focus on inclusivity and sustainability - their company reached $35 million in just four years. The brand ...

The embattled boss of Swedish fashion brand Djerf Avenue has apologised again after claims she mistreated staff, blaming her lack of leadership experience as the firm's growth exploded.

Djerf Avenue fans are flocking to Primark for fruit-themed sleepwear and night-time essentials. For fans of Matilda Djerf's brand, nothing will compare to Djerf Avenue's beautiful robes and cosy ...

Swedish clothing brand Djerf Avenue is facing a backlash from fans following claims of bullying and body-shaming against its founder Matilda Djerf. An investigation by Swedish news outlet ...

STOCKHOLM, April 11, 2025 /PRNewswire/ -- Djerf Avenue, a Swedish, lifestyle brand founded by Matilda Djerf in 2019, announced today the appointment of Nanna Hedlund as interim CEO, replacing CEO ...

Influencer and brand founder Matilda Djerf, best known to her 3 million Instagram followers for her sense of style and perfectly blowdried hair, was recently accused of running a toxic workplace ...

Djerf Avenue. We asked how founder-led businesses can avoid HR risks. The employees told Swedish news outlet Aftonbladet, in a report published on 12 December, that Djerf belittled them, called them ...