Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet. The ...

Another former Djerf Avenue employee, dubbed Anna, recalled that Djerf "could yell at someone if there was no coffee," or "if they were sitting in the wrong seat," or "if her food hadn't been ...

Popular style influencer Matilda Djerf issued an apology Tuesday following a shocking report on allegations of a toxic workplace at her company, Djerf Avenue. One employee described working at the ...

Djerf Avenue is also now doing monthly anonymous surveys to collect feedback from workers, the post said. Last year, Djerf was featured on Forbes’ “30 under 30” list along with her boyfriend ...

Djerf and her boyfriend Rasmus Johansson co-founded Djerf Avenue in 2019, and the brand sells Scandinavian-inspired "clean girl" clothing in muted colors, as well as cosmetics and homeware.

Fashion influencer Matilda Djerf has been accused of bullying and body shaming by 11 former and current employees of her clothing brand, Djerf Avenue. We asked how founder-led businesses can avoid HR ...

One thing about Matilda Djerf is that she’s always going to have perfect hair. The content creator’s blonde voluminous hairstyle and impossibly bouncy curtain bangs have enthralled her ...

The embattled boss of Swedish fashion brand Djerf Avenue has apologised again after claims she mistreated staff, blaming her lack of leadership experience as the firm's growth exploded. "I wasn't ...

Djerf is facing backlash following an investigative documentary by Swedish outlet Aftonbladet, which alleges a toxic work environment at her clothing company, Djerf Avenue.Testimony from 11 ...

Matilda Djerf, the founder of the Swedish fashion brand Djerf Avenue, has responded to serious allegations of fostering a toxic work environment after multiple former employees accused her of ...

The embattled boss of Swedish fashion brand Djerf Avenue has apologised again after claims she mistreated staff, blaming her lack of leadership experience as the firm's growth exploded. "I wasn't ...