Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

Deleted YouTube videos from Djerf Avenue that included interviews with employees have gone viral on TikTok following the toxic workplace allegations surrounding the company and owner Matilda Djerf.

Or at least… she had it. This month, 11 former and current employees of Djerf Avenue, the 27-year-old Swedish influencer’s multimillion-dollar fashion and beauty brand, anonymously accused the ...

Ultimate Gen Z It Girl and founder of Djerf Avenue Matilda Djerf has been called out by former employees who have come forward with serious allegations. The Swedish influencer and entrepreneur ...

Influencer and brand founder Matilda Djerf, best known to her 3 million Instagram followers for her sense of style and perfectly blowdried hair, was recently accused of running a toxic workplace ...

Employees claimed Djerf Avenue founder belittled them, called them names and forced one worker to scrub her toilet Fashion influencer Matilda Djerf has been accused of bullying and body shaming by 11 ...

Models who work for Djerf Avenue have also taken to social media to give their opinions on the workplace. Carly is a plus-size model who told TikTok she’s been contacted multiple times to post ...

Celeb-loved brands Djerf Avenue and Frankies Bikinis teamed up to launch a line of cute summer staples. Bikini season is here! Matilda Djerf of Djerf Avenue and Francesca Aiello of Frankies ...