Djerf Avenue, with celebrity fans including Hailey Bieber and Sofia Richie, and Frankies Bikinis, seen on It-girls like Gigi and Bella Hadid, merged must-haves from each brand to create the ...

The Djerf Avenue x Sofia Richie Grainge collection is made up of six styles across loungewear and pajamas, which sit within the brand’s bestselling “Go Slow” range.

At Djerf Avenue pop-ups (the most recent one was in London earlier this month, to celebrate the brand’s fifth anniversary) Djerf made an effort to personally meet her customers.

Djerf Avenue The campaign is accordingly cozy, featuring images of Richie Grainge enjoying breakfast in her jammies, peering out a wreath-adorned front door and Djerf, 26, balancing a pile of gifts.

In a new four-slide post on 17 December, Djerf said she's been quiet online as her "highest priority has been to meet with the Djerf Avenue team and speak to them". She added that she's "fully ...

When Matilda Djerf shoehorned her influence into her eponymous brand, Djerf Avenue, in 2019, its success was instant. In its first year, it made $1.8 million in revenue; last year, it hit just shy ...

For reference, Djerf Avenue offers its popular fruit and summer berries robes for £115. Showcasing Primark's home and sleep range on TikTok, @Mollsfinds wrote: " Djerf avenue [alternatives] in ...