Only this month, a 10-day Djerf Avenue pop-up store in London had shoppers queueing down the street to buy wardrobe staples such as oversized blazers, simple T-shirts and high-wasted trousers.

Matilda Djerf was accused of discrimination and favoritism at her company, Djerf Avenue, as well as fat-shaming plus-size models by refusing to use their photos. Aftonbladet reported ... 11 former ...

Matilda Djerf, a Forbes 30 under 30 honouree and founder of inclusive fashion brand Djerf Avenue, is alleged to have ... if her food hadn’t been heated up,” one anonymous person told Aftonbladet.