Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

Deleted YouTube videos from Djerf Avenue that included interviews with employees have gone viral on TikTok following the toxic workplace allegations surrounding the company and owner Matilda Djerf.

Ultimate Gen Z It Girl and founder of Djerf Avenue Matilda Djerf has been called out by former employees who have come forward with serious allegations. The Swedish influencer and entrepreneur ...

Or at least… she had it. This month, 11 former and current employees of Djerf Avenue, the 27-year-old Swedish influencer’s multimillion-dollar fashion and beauty brand, anonymously accused the ...

The Swedish designer and co-founder of the brand Djerf Avenue addressed employee claims of a toxic work environment at her company Charlotte Phillipp is a Weekend Writer-Reporter at PEOPLE.

Influencer and brand founder Matilda Djerf, best known to her 3 million Instagram followers for her sense of style and perfectly blowdried hair, was recently accused of running a toxic workplace ...

Employees claimed Djerf Avenue founder belittled them, called them names and forced one worker to scrub her toilet Fashion influencer Matilda Djerf has been accused of bullying and body shaming by 11 ...

Djerf Avenue. The CEO posted a statement on Instagram in response to the article, saying she was "genuinely sorry" to anyone "who I've hurt or let down" and blamed the pressures of leading a company.

Models who work for Djerf Avenue have also taken to social media to give their opinions on the workplace. Carly is a plus-size model who told TikTok she’s been contacted multiple times to post ...

That is, until she launched Djerf Avenue Beauty, an extension of her clothing and lifestyle brand. “It felt like a longer and more difficult process to create beauty products,” Djerf says over ...