Her clothing, home — and now beauty — brand, Djerf Avenue, is staging its second New York City pop-up at 21 Greene Street. Following a successful four-day pop-up in SoHo last summer, Djerf Avenue’s ...

Djerf Avenue, the Swedish fashion brand ... Continue to grow the team and recruit more senior roles. We aim to have a pop-up in New York this spring, then London and Oslo, and we seek to extend ...

Djerf's family and friends' support was prominent when Djerf Avenue hosted a pop-up store in New York, accompanied by their first-ever fashion show for their Remake Collection, which was hosted at ...

Emi Jay and Djerf Avenue are making their first foray into retail with a joint pop-up shop in Los Angeles this weekend. “Both of our brands are just super aligned,” said Julianne Goldmark ...

Our hair and style inspiration, Matilda Djerf, has created a line of upcycled clothes. Now, she’s bringing that style to NYC with her first ever runway presentation just ahead of New York Fashion Week ...

Ms. Djerf, a 25-year-old social media influencer who founded the fashion brand Djerf Avenue with her boyfriend ... Loulou d’Aki for The New York Times Or, more specifically, Matilda Djerf ...

Her clothing, home — and now beauty — brand, Djerf Avenue, is staging its second New York City pop-up at 21 Greene Street. Following a successful four-day pop-up in SoHo last summer, ...