Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

Deleted YouTube videos from Djerf Avenue that included interviews with employees have gone viral on TikTok following the toxic workplace allegations surrounding the company and owner Matilda Djerf ...

Another former Djerf Avenue employee, dubbed Anna, recalled that Djerf "could yell at someone if there was no coffee," or "if they were sitting in the wrong seat," or "if her food hadn't been ...

The Djerf Avenue website says, “Djerf Avenue is my safe space, and I hope that translates to all of you through the products and content we create.” (Image: Djerf Avenue/ Instagram) ...

Djerf launched her clothing label, Djerf Avenue, in 2019. According to the BBC, it made $55 million in revenue last year. The Matilda Djerf controversy explained .

“When I started Djerf Avenue I never expected that the company would be what it is today, with so many team members and so much responsibility,” Djerf said the statement. "I'll keep learning and ...

As Djerf Avenue works through these challenging allegations, how the company responds moving forward will be key to shaping its future workplace culture and brand image.

In a new four-slide post on 17 December, Djerf said she's been quiet online as her "highest priority has been to meet with the Djerf Avenue team and speak to them".

The embattled boss of Swedish fashion brand Djerf Avenue has apologised again after claims she mistreated staff, blaming her lack of leadership experience as the firm's growth exploded. "I wasn't ...

Earlier this year, on March 27, Djerf Avenue Beauty finally debuted with Breezy Styling Mist and the On the Go Styling Gel, two multi-tasking styling products. Courtesy of Djerf Avenue Beauty.