Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

Deleted YouTube videos from Djerf Avenue that included interviews with employees have gone viral on TikTok following the toxic workplace allegations surrounding the company and owner Matilda Djerf.

Employees claimed Djerf Avenue founder belittled them, called them names and forced one worker to scrub her toilet Fashion influencer Matilda Djerf has been accused of bullying and body shaming by 11 ...

Ultimate Gen Z It Girl and founder of Djerf Avenue Matilda Djerf has been called out by former employees who have come forward with serious allegations. The Swedish influencer and entrepreneur ...

A popular social media influencer has issued an apology after a Swedish tabloid published a report saying she created a “work environment filled with fear and psychological pressure” at her ...

Now the 27-year-old influencer and founder of fashion company Djerf Avenue has taken to social media where she says she "wasn't ready" to lead the brand. In an Instagram Story posted on Tuesday ...

Matilda Djerf, a Swedish influencer and co-founder of the popular fashion brand Djerf Avenue, has responded to accusations that she created a climate of “psychological terror” in her workplace.

That is, until she launched Djerf Avenue Beauty, an extension of her clothing and lifestyle brand. “It felt like a longer and more difficult process to create beauty products,” Djerf says over ...

Djerf Avenue. One employee described working at the company as “psychological terror” in a story published last week by the Swedish tabloid Aftonbladet. “To anyone who I’ve hurt or let ...