At Djerf Avenue pop-ups (the most recent one was in London earlier this month, to celebrate the brand’s fifth anniversary) Djerf made an effort to personally meet her customers.

Matilda Djerf has broken her silence following accusations from 11 former and current Djerf Avenue employees of bullying and "psychological terror" in a new documentary. Swedish newspaper ...

The Djerf Avenue website says, “Djerf Avenue is my safe space, and I hope that translates to all of you through the products and content we create.” (Image: Djerf Avenue/ Instagram) ...

Djerf Avenue's focus on inclusivity, sustainability and kindness saw Matilda land on the Forbes 30 Under 30 in 2023, as well as earning a revenue of around $34.5 million (£27,329,978.85) in 2022 ...

Djerf Avenue Beauty’s new hair products are ideal for the blowout expert. But if you have a simple hair-styling routine, like me, the On The Go Styling Gel is a better bet than the Breezy ...

It makes sense. Ever since she burst onto our Instagram feeds, we’ve been coveting Matilda’s thick, 70’s-esque c urtain bangs, and inimitable volume. So if you’ve been wondering how to recreate the ...