Djerf founded her clothing brand in 2019 with her partner and CEO Rasmus Johansson. Since 2019 Djerf Avenue has gone beyond clothes, releasing accessories and homeware which have been adored by fans.

This month, 11 former and current employees of Djerf Avenue, the 27-year-old Swedish influencer’s multimillion-dollar fashion and beauty brand, anonymously accused the founder of fostering a ...

A popular social media influencer has issued an apology after a Swedish tabloid published a report saying she created a “work environment filled with fear and psychological pressure” at her ...

As the founder of fashion line Djerf Avenue, a chic Scandinavian brand which espouses muted colour palettes and minimalist wardrobe staples, she’s made nearly £30 million in just five years.

The Scandinavian influencer first began her business Djerf Avenue with her boyfriend Rasmus Johansson in 2019, and quickly made their mark on the fashion industry. Djerf Avenue's focus on ...

Meet Matilda Djerf: the Swedish influencer behind multimillion-dollar fashion brand Djerf Avenue has partnered with Hailey Bieber’s Rhode skincare – and she’s facing workplace bullying ...

Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

A popular social media influencer has issued an apology after a Swedish tabloid published a report saying she created a “work environment filled with fear and psychological pressure” at her fashion ...

A popular social media influencer has issued an apology after a Swedish tabloid published a report saying she created a “work environment filled with fear and psychological pressure” at her fashion ...

A popular social media influencer has issued an apology after a Swedish tabloid published a report saying she created a “work environment filled with fear and psychological pressure” at her ...