Or at least… she had it. This month, 11 former and current employees of Djerf Avenue, the 27-year-old Swedish influencer’s multimillion-dollar fashion and beauty brand, anonymously accused the ...

Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

“When I started Djerf Avenue I never expected that the company would be what it is today, with so many team members and so much responsibility,” Djerf wrote in her post on Instagram, where she ...

The Scandinavian influencer first began her business Djerf Avenue with her boyfriend Rasmus Johansson in 2019, and quickly made their mark on the fashion industry. Djerf Avenue's focus on ...

A Swedish influencer, she began a fashion brand, Djerf Avenue, in 2019 through which she sold glorified basics — think gray trousers and simple button-up shirts — to a growing and devoted fan ...

At just 27, Djerf’s amassed millions of followers and created a wildly successful fashion brand that espouses authenticity – but she’s also faced allegations of workplace bullying and ...

A popular social media influencer has issued an apology after a Swedish tabloid published a report saying she created a “work environment filled with fear and psychological pressure” at her ...